Assistant Manager Digital Marketing – Hyderabad

Roles and Responsibilities

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.
• Develop a website traffic plan and create goals to meet,Optimize website and social media channels for SEO as well asusability.
• Create, maintain, and implement digital marketing and editorial calendars
• Management of analytical tools such as Google Analytics and Webmaster Tools
  
• Execute, measure and report on the performance of all digital marketing campaigns.
• Set up and build out of paid media channels accounts, including but not limited to:
• Facebook, Instagram, Google, YouTube, Twitter, Bing, LinkedIn etc.
• Provide keyword research and analysis.
• Review landing pages for keyword optimization
• Monitor campaigns, budgets and performance
• Develop and employ monthly email marketing campaigns.
• Analyse click-through rates, conversion rates and relevant KPIs. Track campaign performance through daily pacing report ,weekly analysis reports, and monthly budget allocation reporting.
• Produce monthly campaign reports.
• Track the ROI of paid channels and optimize the process.

Desired Candidate Profile

• Minimum 5 years experience in digital marketing & campaign management
• Should have a strong technology background. CMS understanding.
• Excellent knowledge in SEO, Email marketing, landing pages and Google Ad
  Campaign.
• Working experience in Salesforce Pardot or similar tool is MUST
• Knowledge of SEM Rush/Keyword Tool is MUST.
• Team Management Should have experience in managing a team for atleast 2 years
• Working knowledge of Google Analytics is must