Dy. Manager E commerce and Digital Marketing – MNC in Hyderabad

Roles and Responsibilities

• Provide leadership to the India Digital team for a diverse range of strategic digital and ecommerce programs
  
• Drive the digital content optimization strategy including managing attributes, migrating content, creating standards and generating feeds for customers
  
• Lead the development of content for SEO and conversion Lead the creation of digital dashboards and reporting
  
• Lead Amazon US business in terms of demand generation and content enhancement Utilize digital data to deliver actionable business insights
  
• Build new reporting capabilities in Tableau utilizing multiple data sources
  
• Develop a strategy and lead the collection and sustainment of cross reference data
  
• Use cross reference data to benchmark pricing across competitors and make recommendations to adjust pricing to drive increases in demand and Lead QA testing efforts of brand's digital properties
  
• Create and present market research aligned with business requirements
  
• Measure and report performance of all digital marketing campaigns, recommend
  adjustments to maximize return on investment and increase marketing effectiveness

• Monitor competitors, create digital campaigns to position brand as a leader in each digital
  channel

• Collaborate with internal stakeholders to create effective campaigns that advance brand's
  overall digital and ecommerce strategy
  
• Evaluate and recommend new technologies and provide thought leadership for adoption where appropriate
  

Desired Candidate Profile

• Minimum of 7 years experience in digital marketing, ecommerce and/or website
  management
• 3+ years managing a team of multiple direct reports
• 1+ years leading digital content creation, standardization, validation for a US based
  organization
  
• Mandatory Google Analytics, Amazon Marketing Services knowledge, Either of
  Amazon Seller Central or Vendor Central, Marketing tools like Hubspot & SemRush or similar tool experience
• Strong digital project management skills
• Proven experience delivering market research that delivers business value
• Understanding of marketing automation & CRM
• Experience with managing website CMS systems is a must.
• Experience with Kentico is highly preferred.
• Familiarity with minimum advertised pricing (MAP)policies
  Experience collaborating with IT on successful system upgrades, QA and website testing.
• Expert level understanding of Microsoft Office (Excel, PowerPoint)
• Excellent communication skills with highly developed fluency in English with both strong
  written and verbal skills.
• Experience with Tableau or PowerBI is preferred